Playyoo thanks to its experience gained from the management of a community on casual games, followed by 60000 users, has always seen social networks, especially facebook, as a natural part of its offer.
The activity of the company in this field is mainly related to Viral Marketing campaigns, that have always obtained good returns on the brand’s image and on contracts too.
Gambling:
- "La Scopa" per IZI Play: La Scopa: for IZI Play: an application that got an immediate success with 5000 active users in the launch week and 25000 games played. Currently, the registered users are over 2000 and every day XX games are played, on average. The goal of the application is to promote IZI Play’s portal (Cogetech) thanks to the banner integrated on the home page. It is designed to be then correlated to skill game real money applications
- Playyoo Texas Hold'em: initially designed as a casual game (it means no AAMS certifications), this facebook application allows to try directly through the browser the game Texas Hold’em (against-the- bank mode) and then download it on the mobile entering the number.
Casual Games:
Many facebook apps have been developed to promote the casual games designed and distributed by Playyoo:
- Speciale Silvio: this app is a call for the catalogue of ironic and debunking games about the Italian Premier. The page was initially done to arouse the users' curiosity and led them to enter their mobile number to start the download of the games.
- Serie A football teams: 5 apps have been developed about the main Italian football teams (F.C. Internazionale Milano, Juventus, A.C. Milan, Napoli e Roma) that could be downloaded on the mobile through facebook. Every app includes 10 questions about history, curiosities, unforgettable matches and players of the team that are randomly chosen from a database with over 100 questions.